Helio Ocean 2 arrives at the FCC
[Via Phone Scoop]

We'll be honest -- we weren't all that jazzed about Cricket's unlimited video clip service at $5 per month, but this is something we can get into. The animalistic carrier has just launched an unlimited mobile broadband package in several Texas cities, Las Vegas, Oklahoma City and St. Louis (all of its other cities will get gifted by year's end) which users can tap into for just $40 / month. Interestingly, the company is actually encouraging consumers to really take advantage of that "unlimited" bit, noting that it is aiming to put EV-DO (read: broadband) into the hands of lower-income (or budget-minded) citizens that can't afford to be strapped down by a contract. Of note, there are two big limitations: you can't use the service to make VoIP calls, and you can't run a server. Fair enough, Cricket!
This is one of those classic tales of joy and sorrow -- a tale of a phone that could've been Helio's undisputed flagship model of the year, a phone that could've saved the scrappy little MVNO from Virgin Mobile's gaping maw (alright, it couldn't have even come close to doing that, but we're running with it for the drama factor). On the high side, we've now heard confirmation straight from the source that the Ocean 2 is, in fact, a real device, but the problem is that it won't be coming out until next year because they "want to put it out when it's the best it can be." It's sure looking just about the "best it can be" from the videos we've seen recently -- and frankly, we think they should just throw this out there while kicking off development on an Ocean 3 ASAP -- but it looks like the decision's already been made, and we all know there's no such thing as moving a release date forward.
When we think about high-tech, newfangled location-based services on a carrier, Virgin Mobile USA typically isn't that carrier -- but hey, Virgin and its basic handsets can't stay stuck in the stone age forever, especially now that even the most basic, ultra-cheap prepaid phones being offered stateside commonly do Bluetooth, GPS, and everything in between. Enter Buzzd, which is dropping on Virgin's content deck to give users quick and easy access to entertainment around their current location. Now, true to Virgin's simple roots, users are still going to have to enter a location to get started, but let's be honest: these guys can't ignore the GPS trend forever. Let us know when you're ready for 2008, guys!
While the world still tries to decide if its really into mobile TV or not, Cricket is moving forward with plans assuming that she is. The wholly-owned subsidiary of Leap Wireless has just announced a flat-rate unlimited mobile video service that will enable users with "select handsets" to view one-to-four-minute-long video clips for $5 per month. Watching the clips won't tack on any additional data charges, and as for content, customers can look for clips from FUEL TV, Hollywood Insider and an array of other sources. Nah, there's no live TV (yet), but the pricing sure is admirable.
The sad part of Virgin Mobile's Q2 earnings story is that it lost customers (to the tune of some 111,000), saw ARPU slide from $20.97 to $19.32 year over year, and watched its profits get halved over the same period to a slim $3.5 million. The happy part? Hey, at least they're in the black, and we're sure they'd rather break even than hemorrhage cash the way virtually all of their MVNO brethren have. At any rate, the company thinks that it'll turn things around heading into '09 with the addition of Helio to its portfolio, which it confirms will be leveraged to offer "new data services and feature-rich handsets" -- both concepts that bare-bones Virgin isn't accustomed to offering in the States. The Ocean 2 would be a nice way to kick off that plan, would it not?
Apparently feeling a little celebratory after negotiating lower wholesale rates for voice and data, British MVNO Virgin Mobile has said that it intends to start offering broadband data cards some time in the fourth quarter of the year. In the UK, Virgin operates on top of T-Mobile's wireless backbone, so customers of the new data service should have a pretty nice HSDPA footprint with which to work -- a totally upside-down version of the US picture, where Virgin uses Sprint, offers no data cards (hell, they barely admit the existence of data on their handsets), and rocks CDMA to the core. Weird how the world works sometimes.
Sure took long enough, but it looks like Qualcomm is finally getting around to... uh, getting around to its pet project MVNO that's been on the back burner for the past year or so. The company's CEO says the delays in launching can be chalked up to the fact that it didn't want to be the primary investor in LifeComm; those issues have finally been fleshed out (read: there's money flowing in from other sources) and it'll be announcing a chief along with a concrete business model in September. Details are still exceedingly scarce on exactly what LifeComm intends to do, but it seems that it'll focus on providing specialized phones that help users manage health conditions and / or improve their well-being, and both enterprise environments and individuals will be targeted as potential customers. The MVNO debacle has stretched far and wide the past couple years, yes, but with a unique focus like this, Qualcomm could still have a breadwinner on its hands.
We figure that you've already made ten jokes in your head by now after reading the headline -- you know, about how the phones come in thirty pieces, have diabolical names like "Kramfors," and look like they belong in dorm rooms -- so we're going to spare you and get straight to the point for a change of pace. The furniture empire's UK division has launched an MVNO on T-Mobile's backbone (not to be confused with those little Ikea Mobile kiosks in the US) that follows its sofa mantra to the letter: cheap and simple. It's a prepaid service that requires an initial £10 (about $20) investment, and if we had to guess, the phones themselves are probably about as basic as they come. Would we buy a Samsung "Ektorp"? Hell yeah, we would.




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